Aroma Active has just been launched in Boots and is the sister brand to Aromatherapy Associates—yet with a noticeably lower price point. Designed with modern, busy lifestyles in mind, the products are split into four categories: Sleep, Soothe, SOS, and Muscle. And quite frankly, they all sound necessary right now. The all-encompassing range boasts everything from bath salts to face oils to sleep sprays and feels decidedly holistic, catering to both inner and outer health.
A brand like Aroma Active makes sense in 2020. As Forbes previously wrote, beauty brands are shifting their focus to more wellness in current times. The focus is promoting a more holistic state of being, “where one’s mental, physical, and emotional health are in sync.”